Dainik Bhaskar Think Negative Contest

TAPThink Negative is an initiative of the TAP group aimed at harnessing creative talent to create communication that can be used in Print to spread awareness of protective measures against AIDS and the humane treatment of AIDS patients
Think negative Contest is in its 4th year running and this year the contest is open to professionals as well as amateurs as separate categories. This year the contest will be accepting entries; both in Hindi and English language.

Last three years have seen 300+ entries from individual professionals and agencies from Delhi, Mumbai and Tier-II towns like Ahmedabad, Jaipur and Indore. TAPThink Negative is supported by the likes of AAAI, Ad Club Mumbai, DNA, Divya TAP , MYFM and indiainfo.com. AFAQS and Brand Reporter are the trade media partners.

TAPThink Negative Contestwas launched in 2006 to educate and create awareness about AIDS within the readers of TAP states such as MP, Chattisgarh, Gujarat, Rajasthan, Haryana, Punjab, Chandigarh and Delhi.

While promoting the TAPThink Negative, 09contest, Idea Baba has been chosen as the ambassador for this year s contest. Idea Baba sole is to reach out and inspire people to participate in the contest. The winning entry will be the one which can create an ad that not only makes a difference to readersperception but also generates empathy and action to fight against this deadly disease.

DS Rajawat at Asian Web Link says: We have been getting tremendous response on THINK NEGATIVEsince its inception even though till last year there was no cash prize. This year we have made three major changes. One: We have added token cash prizes for the winners. Two: We have extended the contest to our readers and Three: Two clear themes have been identified as focus areas for the contest. Theme 1 seeks creatives which promote protective measures towards prevention of Aids like not sharing syringes or needles for any medical purposes, use of condom, saying no to multiple sex partners, checking blood before transfusion or before marriage. Theme 2 is to promote the humane treatment of AIDS patients and to educate people that AIDS does not get transmitted by holding AIDS patients.

TAP Think Negative 2008 was judged by a jury panel which included eminent personalities like KV Sridhar, Priti Nair, Ravi Deshpande, Bobby Pawar and Ayaz Memon. The jury had declared Manish Gupta, Creative Director of Srijan Advertising as the winner. The winning creative piece depicted the bio data of a person who is looking out for a perfect match for himself and one of the points that he has enclosed in the bio data is that he is HIV Negative. The message that the creative gave out was to get yourself and you re to be partner tested for HIV before marriage.

TAP Think Negative 2009 entries in the amateur category will be judged by the editorial team of TAP and the professional category will be judged by an eminent jury comprising of senior members of the advertising industry in Mumbai on 25th November. The results will be declared on
1st December, International AIDS Day. Winning entries will be honored with a Trophy and a token cash prize for their efforts and will be published in partnering media